Hello,
I’m Dwain McDonald, former CEO of DPD UK and now Strategic Advisor to some of the fastest-growing logistics and eCommerce businesses around the world.
I led DPD through nearly two decades of transformation, scaling it into one of the most trusted delivery brands in the UK.
Not by chasing headlines, but by obsessing over customer experience, investing in people, and building tech that made a real difference.
These days, I work closely with executive teams across the UK, Australia and China, helping them move quicker, serve better, and think bigger. I’m also proud to be Executive Chair of Made in Stoke — a grassroots movement connecting businesses, schools and communities to create opportunity and pride in the city that shaped me.
This site is where I share what I’ve learned and what I’m still learning — from the boardroom to the factory floor. If you care about leadership, culture, customer experience, or just making things work better, you’re in the right place.
Real stories. Hard lessons.
Honest takes.
This blog is where I share what really matters when it comes to leadership, innovation, and culture — the stuff they don’t put in the textbooks.
From building a brand people trust, to creating a team that delivers every day, I’ll dig into what works, what doesn’t, and why. No fluff, no jargon. Just practical insight from years at the coalface.
If you’re running a business, leading a team, or just trying to get better at what you do, I hope you find something here that helps.